The Art of Blogging – An Art Form I Have Yet to Master as I Try and Get My Life Together

I must admit I have struggled this month to find a theme, and it hasn’t helped that I haven’t posted for a couple of months thanks to the general shenanigans of real life. Nothing is more telling than the state of my blog/website where my last post is from November 2016 which basically said, ‘I’m lost, please bear with me’.

But with a new year, I am starting to get my groove back starting with this post… little steps! I’m writing again and am in the process of revamping the aforementioned unloved blog/website. Now this brings me to where my ramblings are headed. Blogs, more specifically authors’ blogs. As I work with someone to update my website, I find myself bombarded with page after page of advice about what should be in a blog, how often you should post, how to drive traffic your way and various other topics that have me running to hide under my duvet. Working with my new designer, I basically only had one real thing I didn’t want and that was white writing on a dark background (my eyes just can’t take it), but the rest I’m happy to negotiate. New banner, layout menus will all be on the agenda, along with gentle hand holding about web hosting and figuring out if I want .org or a .com.

I often hear about an author’s brand. I use my ‘R’ across all platforms, it’s pretty simple and identifiable but this is just a part of a brand. As I’ve been contemplating what to do with my website I thought what can I do about this branding malarkey. I tend to write across many genres but at the same time most people probably know me from my historical series, so I’ve plans to set up regular posting about fun historical facts. Below is the sort of thing I have in mind. I recently received rights back for ‘Captain Merric’ my first published story so I have a legitimate excuse for researching pirates. Here’s an interesting titbit about the sort of agreement pirates had between themselves, this between Captain George Lowther and his company.














But another specific thing about me, and so maybe also useful for this branding stuff, is I’m an ex-pat Brit living in Switzerland. So as well as the historical stuff I thought I could post regularly on life overseas in Basel, the challenges and highs of living away from your home country. Like learning a new language and being equally entertained and annoyed by day-to-day life. For instance,if someone had told me when we left London that I would willing get up at 3 am to watch a load of people march around playing drums and piccolos in the dark, I’d have laughed in their face. Nor would I have believed I would be willing stand on a pavement waiting for giant clown creatures (known as Waggis) to throw confetti over me. But you can see from the photo below, that’s just what I did for Basel’s spring carnival, known as Fasnacht.







All in all, I guess I’m starting to get my act together. And hopefully my regular blogging here and at my new website (once it is finally resurrected) will put me back on track. Watch this this space, I’m definitely going to try to be better…


REBECCA COHEN is a Brit abroad. Having swapped the Thames for the Rhine, she has left London behind and now lives with her husband and young son in Basel, Switzerland. She can often be found with a pen in one hand and a cup of Darjeeling in the other.





2 thoughts on “The Art of Blogging – An Art Form I Have Yet to Master as I Try and Get My Life Together”

  1. Branding is something I struggle with as well, so good to know it’s not just me. I can’t imagine having to learn a new language – not sure I could do it. I love the idea of fun historical facts. And pirates. I hope this year is a better one for you.

    1. The language thing is slow going for me… I have little eureka moments which keep me going 😉 Maybe one day I’ll get good enough to post a fun historical fact in German LOL!

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