As I’m knee deep in writing blog posts for the upcoming release of Sunset at Pencarrow with my partner in crime, Lou Sylvre, I figured I’d blog about blog tours. I’ve been asked by non-writers what they entail so here goes…
The title of this post is from The Hobbit by J.R.R Tolkien, and as our upcoming book is set in New Zealand, it seemed appropriate.
Disclaimer: Everyone’s experiences and modus operandi is different, and I’d love to hear from you guys about what you’ve done. Also—readers—how do you find new books and do you follow blog tours?
Many authors use blog tour companies to set up their tours for them, and they do a fabulous job finding blog stops and helping to get exposure for a book. However, as I’ve only hosted for those, rather than used them for promotion, I’m going to blog about how I’ve set about promoting my books, and what’s involved.
The first thing I do is set up a cover reveal when the book goes up for pre-order so I have buy links. This is usually about a month before the book’s release.
The next thing is finding tour stops. My publisher is fantastic with this, and organises stops at review sites etc for me, so I just need to build on that. I usually aim for about twelve stops all up, and approach other authors for space on their blog. They’re always very supportive, and I love the way our author community is always ready to help each other out.
I then find about three excerpts to use on the tour. For some books it’s difficult finding excerpts that leave the reader wanting more, but don’t give away too much of the plot. I have a word doc I update with each book that has all the promo details I need – blurb, buy links, my social media links, and the excerpts. I’ll throw other handy info/links etc into the doc along the way. That way when I send my posts to each site, I just need to write my blog post, and then copy/paste all the other info from my promo doc, and attach the book cover, and any other graphics I want to send.
Offering a chance to win—often an ebook from a backlist—can also be a part of the tour. As a reader, I’ve found several new authors I now love that way.
The most time consuming part of a blog tour is writing the posts that go with it. Twelve stops mean a lot of topics to find to write 500 or so words about. Luckily some stops provide a handy list of topics, and/or a list of interview questions. I love interview questions, especially as some of them really make me think, and it’s one less topic I need to find. I also choose one excerpt that will only go up on a particular site so it’s exclusive to them.
Usually I let the book dictate the topics. I love reading about other authors and how their writing process works, and their behind the scenes peek at their books, so I figure I’ll write what I want to read. For example, with an historical I’ll do at least one blog post about research. Music often plays a part in my stories, so I’ll write about my writing ‘soundtrack’, or how a character being a musician drove the plot. As I write different genres, that tends to play a part in blog post topics too.
It can be a challenge finding something different to focus on for each stop, and I find I usually need to put aside at least two weeks with each book to work on promo. After all, readers aren’t going to read a book if they don’t know it’s out there.
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