Hello, I’m Elizabeth Noble and thank you for stopping by today! Thanks to Lou for hosting this site and giving me a spot to post every month.
When writing a story there comes a time when there’s a whole finished manuscript that will eventually become a book. The next logical step in the writing journey is submitting the book to a publisher. That’s a boring process which mainly consists of a lot of waiting for an answer.
We’ll skip that part and jump to the fun part.
New book release day!
There’s a nice, shiny, new book being turned loose into the world.
One would think that all the hard work is finished, it’s time to kick back, enjoy the new release and work on other projects.
Yeah. Not so fast, Sparky.
Let’s back track to that submission part for a few minutes. Publishers have things called ‘author guidelines’, most have those instructions on their websites and they outline the process of placing a manuscript with them. Some publishers ask a potential author to explain their marketing plan and if they have an established fanbase, or how they plan to acquire one.
Huh? What? I have to market my book?
Yep, Sparky, you do.
Most authors probably don’t have degrees in marketing, or even office experience at a public relations company. That means once a writer becomes a professional author they get a crash course in marketing and promoting their book.
Yes, publishers do some of that work and employ people to help out and offer advice, but the bulk of that job falls to authors. There are many varied and sundry ways to go about that marketing. One popular method is the blog tour.
What exactly is this blog tour creature? Well, just what it sounds like. An author will have excerpts of their new book, maybe a post talking about something (like this one), a contest and of course buy links so readers can purchase said book, on a different blog every week or so.
There are a number of blogs, large and small, for authors to approach and request space. Many are run by the unsung heroes of the publishing industry: The Blog Owner/Reviewer.
Most reviewers/blog owners aren’t paid. Their jobs are a labor of love. They read books and offer reviews for other readers because they want to share a good story. It’s the reviewers who run blog websites that offer a place for authors to find new readers, inform existing fans of new releases and generally market our books.
Oh, and they do all that without charging authors. Yes, some blogs get a little bit of income participating in programs like Amazon associates, or offering paid for ad space. However, ninety percent of what you see on the many book review sites is all done free of charge. Review blogs ask only a few things in return for their services. Something interesting for their readers to read and a chance to win a prize. If they review a book, that’s done without a charge, other than they’re provided with a copy of the book.
So, the next time you stop by a blog to read a review, enter a contest or catch up on what one of your favorite authors is doing take a minute to acknowledge the people who run that blog. Maybe say thanks. Without them we’d all have a much more difficult time finding a good book to read.
Until next time happy reading…and oh yeah, check out my upcoming release, High Test. It’s got a great blog tour thanks to so many blog owners/reviewers! Leave me a comment on how you feel about blog tours to be entered into a drawing for a free eBook off my back list, new release, bundles and anthologies excluded. Prizes will be made available through the Dreamspinner Press webstore.