… Promo is Hell*
*With respect to Matt Groening.
Promotion is one of those necessary evils in publishing. Once upon a time, an author could write a book, send it to the publisher, approve edits (sometimes) and the rest was taken care of. The publisher promoted the work, did the advertising, and handled all that stuff.
Nooooot so much anymore. As I was working out what I wanted to write today, I was thinking about the dreaded B word again—blogging—and realized that, while it’s not the worst thing in the world for me, it is certainly not my favorite. So what am I doing on a blog here where I am voluntarily blogging?
Well, glad you asked! (Even if you didn’t really.)
Blogging is one of those love-it-or-hate-it things. The good news is… it’s not always necessary.
I find there are two different camps of authors when it comes to blogging. Most fit in one or the other, though a few hover in between. One camp is the “You must blog or you will never get anywhere!” camp. The idea being that the only way to keep up with the readership is to have regular posts to your blog and it’s the absolute end all-be all of promotion. These are the bloggers who post at least a few times a week, if not daily. Everything is bright and shiny with all the links working and everything in order.
The other camp consists of authors whose blogs haven’t been updated in a solid six to eight months and the last one was an announcement for their second-to-last release. It sits with cobwebs in the corners, a not-so-small family of spiders under the eaves and a solid coating of dust over all the surfaces. These guys often forget they even have a blog. *coughI’veDoneThatcough*
I tend to be somewhere in between. I get really excited about my blog, make all these plans to write a whole bunch of posts and ideas for different types of posts, then… I get busy or have health issues or something and I let it go. And then the only thing that goes up for months at a time is maybe a release announcement, my Friday fiction post, and a guest post here and there. I don’t quite get to the point of cobwebs (and spiders aren’t welcome in my blog any more than my house!), but I certainly let it get neglected.
Back when I was first published I, like many other new authors, muddled through, trying to force myself to do All The Things. I tried to blog, and Tweet, and post on Facebook, and even Tumblr and beyond. I went nuts trying to keep up with it all. Then I heard a piece of advice that stuck with me and I haven’t abandoned it since.
Find a couple of things that work and stick with them.
Well, then. Tweeting is (mostly) out. I have some followers and I retweet and share other tweets, but for the most part, I don’t try. Brevity has never been my talent and 140 characters is downright criminal for me. My tumblr is not for the faint of heart and, thus, not the most appropriate place to share everything. So what, then, do I do? I wasn’t sure I could blog—I drew a blank on topics and always thought I should basically be writing the next Epic Adventure (read: way too long) to make it worthwhile.
So I asked myself where do I spend most of my time? Well, duh. Facebook. Why not make what I already use work for me? I know how the algorithms work. I know what time of the day is good to post (early afternoon or late morning. Too late and people have gone home and too early and no one’s had coffee yet. And weekends are notoriously slow.). I know that pictures gain more attention than text and that links are outright suppressed (always post a picture and put the link in the description or comments).
Of course, the downside of using what I know—where I spend most of my time—is that I spend… way too much time on Facebook, but that’s a blog post for a different day.
So, then, to blog or not to blog? For me, that means… sometimes. I am not likely to let it go completely. I like posting my weekly fiction and I like hosting other authors. If I can ever get myself motivated (again), I will probably post a few other things here and there, but worry not, I’ll likely let it go again, as well.
Should you blog? Well… look at your habits, look at what you like to do and what you do best. That should tell you plenty.
And remember that if Promo is hell? Well, you’ll be in good company.